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Primavera Gallery
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・ Prime (comics)
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Primavera Gallery : ウィキペディア英語版
Primavera Gallery

Primavera is a fine arts and crafts gallery of historical significance at 10 King's Parade in Cambridge, England. Henry Rothschild of the Rothschild family founded Primavera in 1945 in Sloane Street, London, in order to promote and retail contemporary British art and craft.〔Greg, Andrew.''Primavera:Pioneering Craft and Design 1945-1995.'' Newcastle Upon Tyne: Tyne and Wear Museums, 1995.〕 In 1959, Rothschild opened Primavera in Cambridge by taking over the shop on King's Parade that had formerly been run by the (Society of Designer Craftsmen ). Notable potters such as Lucie Rie and Bernard Leach came to Primavera to sell their work. In 1999, its current owner, Jeremy Waller, purchased Primavera and continues the work of Rothschild and the (Society of Designer Craftsmen ). The gallery now has three floors of work on show featuring over seven hundred artists.
==History==

Henry Rothschild (b. 1913) first became interested in the crafts when he encountered them in Italy in 1944 while on Army service. On his return to England, he researched British crafts〔 and decided to found Primavera in Sloane Street, to showcase the best British handcrafted and decorative arts. Primavera’s blend of retail outlet and art gallery caught the imagination of both the public and the fashionable magazines of the day,〔 with stoneware by the Winchcombe and Crowan potteries, tin-glaze from the Cole brothers' Rye Pottery, tableware by Lucie Rie, textiles, furniture and basketwork being exhibited and sold. From 1953, Primavera developed an exhibition programme showing diverse crafts including continental ceramics, toys, sculpture and folk art. The reputation of the gallery enabled Rothschild to promote arts education in schools and to support museums and local authorities in putting together art and craft collections.〔
Following the establishment of Primavera in Cambridge, Marion Goodwin and Valerie Webb were appointed as managers and focused on sourcing local crafts. In 1965, the Viewpoint 1965 exhibition held at the gallery featured East Anglian artists and makers such as Geoffrey Clarke (sculpture and stained glass), Mary Potter (paintings), and Dan Arbeid (ceramics).〔 From 1971 to 1983 Rothschild staged a series of important Primavera exhibitions in Cambridge. These centered on ceramics in particular, and were initially held in the gallery of the Kettle’s Yard Museum. In 1995 a special exhibition was held at the Fitzwilliam Museum, Cambridge, entitled, “Primavera: Pioneering Craft and Design.” This recognized Primavera’s unique contributions to craft and design in postwar Britain.
Rothschild became the first Secretary of the British section of UNESCO’s World Crafts Council in Geneva. In 1999, the award of an honorary Master of Arts degree by Anglia Ruskin University in Cambridge, recognised Rothschild’s contribution to the crafts.〔(Anglia Ruskin University )〕
In 1999, the current owner, Jeremy Waller, purchased the gallery. Under his ownership, Primavera has expanded and now contains arts and crafts by over 700 artists spread over three floors, including contemporary jewellery, ceramics, furniture, glass, metal, paintings, sculpture, textiles and antiques. The gallery continues to exhibit artists such as Dame Lucie Rie, Bernard Leach, Hans Coper and Alan Caiger-Smith through its permanent displays. These exhibition pieces are shown alongside temporary exhibitions and pieces for sale by new artists. Waller actively promotes new artists by purchasing outright most of the jewellery and art on display. This enables pricing in the gallery to be kept to artist’s prices.〔Fisher, Sue. 'Gallery with a Difference', Cambridgeshire Life,July 2003, p.94-96.〕 He has introduced numerous new artists to the gallery, including jewellers Diana Porter and Gill Galloway-Whitehead. Primavera houses an extensive collection of contemporary British handmade jewellery, including many pieces by Malcolm Betts.
In 2001 Waller revived the connection between the Fitzwilliam Museum and Primavera by staging a joint exhibition entitled “Ceramics and Glass”. New works by Alan Caiger-Smith and Peter Layton were shown. Primavera has received commissions from Cambridge University to design and craft pieces for colleges, including a pair of wooden candlesticks for St Catharine's College turned by Guy Ravine in 2008. Waller is dedicated to presenting the best of British art and jewellery within an historic and ancient environment opposite King’s College. He focuses on contrasting different genres and personally changes the positions of exhibited pieces every day as he aims to create a living painting and mosaic out of the gallery itself.〔 He says
Primavera should represent more than one vision of what someone's home should look like. No one has just one pot or one picture just by itself unless you are very rich. Pictures are placed near clocks, clocks near objects and objects near chairs and fabrics. This is what Primavera is all about. What is important is to show and know about the actual person behind the artwork, and so emphasise the very human aspect of the work on display as against mass-produced ware


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